SA Cross Country Championships – Media Launch 30 Aug 2014


Executive Mayor George Municipality Alderman Charles Standers, Municipal Manager Trevor Botha, Executive Deputy Mayor Councillor Daniel Maritz, Sport Development Manager Kidron Neville Kaboni, Department of Cultural Affairs and Sport Executive Director Advocate Lyndon Bouah and Paul Hendricks, President Western Cape Sport Confederation Goliath Munro, President Eden Sport Confederation Desmond Speelman, Oudtshoorn DCAS Regional Office Head Dirk Van Der Westhuizen, Representatives Department of Education Claude Meyer and Sino Stofile, SWD and George School Representatives and Sponsors M&M Marketing Nazeem Mathews, Decti Raising-the-bar and Tirisano Trust Johan Streuderst, George Municipality Municipal Manager Trevor Botha, DCAS Major Events, Coca-Cola Mr. Arnold Taute, Nashua Mr Peter Rooyackkers and Members of the Media. All protocol observed.

ASA & Athletics SWD wish from the onset of this historic first Media Launch to warmly welcome and congratulate All SPONSORS including particularly M&M Marketing , DECTI Raising-the-bar, George Municipality, Coca-Cola and Nashua George your concrete financial and other support, which amounts to many hundreds of thousands of rand and millions of rand in added value.

We note with appreciation and pleasure the Co – host George City Council’s commitment to render extra support in availing much needed Championships Event infrastructure and logistics.

We, Athletics SWD, wish to thank in advance sponsorship assistance and underwriting the commencement of the 1st SA Cross Country Championships ever to be hosted in the City of George on 13 September 2014.

Athletics SWD, herewith sincerely appreciates the various financial contributions to stage uniquely South African Sport Event in George, truly the City of all seasons and all reasons to visit and enjoy.

We, due to this partnership, wish to announce the participation of almost three thousand five hundred (3,500) runners and athletes from the tender age of 8 years, across the age spectrum to 85 years old.

All distances 2, 4 , 6 , 8 , 10, 12 km has been standardised to ensure open and fair participation of young and old inclusive of all seventeen (17) ASA Athletic Provinces.

The tremendous growth of an Athletics SWD affiliated school clustered support base and proliferation in of local athletic clubs that are stimulating the culture of running as life style are quite visible in George.

ASA and Athletics SWD felt warmly blessed and cannot hide out pride the exposure that local runners and athletes are enjoying in particularly in George and the wider Eden Region.

The participation of impressively large numbers from the ranks of the previously disadvantage groupings, women, youth, people of colour are most encouraging and pleasing for all informed observers in the Athletics Fraternity and well beyond.

The Junior 19 years and Seniors will be the highlight of the day and they will also receive R30,000 in total Prize Money. All other athletes will receive category Gold, Silver and Bronze medals. Participation medals to all finishers.

The George local businesses and economy opportunity will no doubt be stimulated during the weekend of 12/13 September 2014.

All sponsors, including the George Municipality, will benefit handsomely from the live television broadcasts during Saturday, 13 September 2014, as an immediate return on its Cross Country Championships investment.

Our principle aim is to maximise participation of South African runners & athletes stemming from the Country’ s Schools, Clubs and Provinces.

This is an collective effort improve the ultimate and overall number participation from all over South Africa, with the focus on the Eden Region & host City of George.

May the local Population, Business Houses, and Host City of George fully contribute to this memorable sport occasion & benefit handsomely.

For more information kindly contact Michélle Jacobsz at the ASWD Office at 044-8730023.

The end

(Athletics SWD – General Manager)

Tel: 044-8730023
Fax: 086 716 4610



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ASWD is a sporting organization with no political or social alignment to any body, or organization in the Republic of South Africa. ASWD is the sole organization administering and controlling athletics in the South Western Districts Area.

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Use the following information to get in touch with us at Athletics SWD for any questions or queries

+27 (44) 873 0023
98 Meade Street, George, 6530

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